Arne Slot praises Alexander Isak after Liverpool debut (Credits: Imago Images)
Liverpool are fresh off a defeat to Manchester United. United edged out the homeside with England international Harry Maguire scoring the winner. Despite the loss, the Reds can still one up their bitter rivals.
Liverpool are the defending Premier League champions. They are currently on a four match losing streak yet the quality at Anfield is undeniable. Manchester United were the foremost team in England, but since the departure of Sir Alex Ferguson, it has been a different story.
The Merseyside club has not only caught up with United on league titles (20), but are aiming to go ahead of their North West rivals this season. With a run of good form comes an increase in brand value. And this is where Liverpool are likely to score big.
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Liverpool looking to eclipse Manchester United
On field success leads to sponsors coming in with bigger deals. Bigger deals means the club gets to increase its revenue stream. A football club has several revenue streams. Match day gates, on-field sponsor banners, merchandising, stadium naming rights and so on.
One such major area is shirt sponsorship. According to InsideWorldFootball, a site which deals with the business side of modern day football, Liverpool are closing in on a £70m deal. If confirmed, it would eclipse Manchester United’s current deal with Snapdragon worth £60m a year.
Despite their on-field struggles United has always managed to secure great sponsorship deals, but Liverpool are about to upstage them.
Standard Chartered has right to refusal
Standard Chartered are Liverpool’s shirt sponsors since 2010. Their current deal is worth £50m a year. The long time partners have stood with the club through thick and thin, but Fenway Sports Group are looking for fresh suitors in the market.
The British multinational bank still has the right to refusal and can chose to match the amount the club’s promoters are seeking. But the its clear that the club wants big money for one of world football’s most visible assets.
A £70m a year deal will not only put Liverpool ahead of United, but it would also put them in the same league as the top two dogs in this field. Real Madrid and Barcelona. Their respective deals with Emirates and Spotify are in similar ball parks.
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