“LFC are in talks”: Liverpool are in negotiations over £80million-a-year deal, “sources told” journalist

Liverpool are in talks to complete the most lucrative shirt sponsorship deal in world football worth £80m.

With Standard Chartered’s arrangement with the club set to expire in 2023, Liverpool are in talks with them as well as other interested parties.

Last week, David Ornstein reported that the Reds are interested in reaching an agreement with a Cryptocurrency sponsor worth £70million.

Kirkby Training Ground

According to the Mail Online, Liverpool are in talks over an “an £80million-a-year shirt sponsorship deal, a package that would be the most lucrative in football.”

Liverpool’s famous Red jersey is the best selling kit in world football with sales expected to pass the 2 million mark this season and so John W. Henry and co. are keen to make the most of the club’s growth and renewed commercial value while they can.

Having already won the Carabao Cup, Liverpool are in hot pursuit of a potentially historic quadruple while they have won the Champions League and Premier League in recent seasons as well.

Jurgen Klopp

Jurgen Klopp has also put pen to paper so the future is in good hands from an Anfield perspective so the timing is right to seek a new shirt sponsorship deal.

If and when Liverpool unveil a new sponsor, it will be very interesting to see how fans would react if the new partner is indeed a Cryptocurrency company.

The club’s NFT launch was not well received on social media with many supporters hugely unhappy with the move from Liverpool, perceiving it as a cash grab as opposed to a fun, unique way to engage with supporters.

Liverpool Heroes NFT

The difference with a sponsorship deal is that there will be no money taken out of fans’ pockets and instead will help the club grow and put into effect plans they may have to expand in the coming seasons.

Liverpool are at a crucial point in their development under Klopp and increased cash reserves will only further enable the Reds to sustain their charge under the German next season.

We have already seen how the addition of Luis Diaz has increased Liverpool’s squad depth massively, providing an entirely different angle of approach and giving Klopp more ways to unlock defences.

Luis Diaz and Jurgen Klopp

It’s revitalised Sadio Mane in his transition from left-wing to false nine while taking much of the pressure off of Mohamed Salah.

A bumper sponsorship deal would allow the club to free up more cash for transfers, contract renewals and stadium development plans.

Michael Mongie
Football Central Media Group founder, owner and editor.


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