Liverpool are in a very good financial position heading into the summer transfer window.
The club are set to have a very healthy financial year, after they went two transfer windows with just one permanent signing. This season could end on a high for Liverpool as they could win the treble. The Premier League, Champions League and League Cup are all on the agenda. The reds have already booked their League Cup final against Newcastle next month.
Liverpool are also planning to make major changes to the squad in the summer. The reds have learnt the hard way this season that they need more quality off the bench. Head Coach Arne Slot even agreed with this, and said the team are working on recruitment this summer. Unfortunately, some players will have to be sold to balance the books. Diogo Jota has been linked with a move to Arsenal in the next few months.
Quiz: Can you name the team Liverpool signed these players from?
Liverpool set to make £60million
Credit: Imago Images
Liverpool are one of the biggest clubs in England. The reds have the claim to being the most successful club in the country alongside Manchester United. Over the past few years, the club has revived their global brand. FSG taking over the club lead to partnerships and brand deals with the American market. This has lead to Liverpool collaborating with NBA Superstar LeBron James, and most recently the National Football League (NFL).
The reds have been under contract with Nike over the last few seasons. The American corporation gives Liverpool £30 million per year with bonuses and incentives. As of last year, it has been reported that the Merseyside club have signed a new kit deal with Adidas, worth around £60-65 million. The German manufacturers will replace Nike from the 2025-26 season. This means Liverpool are already guaranteed double the revenue by changing their kit provider.
What does this mean for transfers?
With the new PSR rules, clubs now have to spend around the amount they make. A new bumper £60 million income will allow the club to be more flexible in the transfer market. This season is already looking like a more financially positive one. Liverpool have reportedly earned at least £83.8 million for their efforts in the Champions League according to The Athletic.
The revenue increase will give Liverpool an upper hand in the transfer market this summer. And may even allow the club to retain Salah, Van Dijk and Trent on bumper new long-term contracts.
